期刊名称：The African Journal of Information and Communication
印刷版ISSN：2077-7205
电子版ISSN：2077-7213
出版年度：2019
卷号：2019
期号：24
页码：1-21
DOI：10.23962/10539/28661
语种：English
出版社：University of the Witwatersrand
摘要：Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its findings, this article makes recommendations for how the station could increase the maturity of its social media use.
关键词：Community radio; Makhanda (Grahamstown); Rhodes Music Radio (RMR); Social media; social media maturity model (SMMM);South Africa
