期刊名称：South Asian Journal of Social Studies and Economics
印刷版ISSN：2581-821X
出版年度：2019
卷号：5
期号：1
页码：1-8
DOI：10.9734/sajsse/2019/v5i130135
语种：English
出版社：Sciencedomain International
摘要：Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage.
关键词：Green purchasing;eco labeling;willingness to pay;green knowledge;eco literacy.
