摘要：The present study investigated the factors that influence the feasibility and competitiveadvantage of a digital freight forwarder through a binary logistic regression model. The researchis a concrete application of sustainable entrepreneurship in the transport and supply chain sector.The novelty of this topic presents a research gap that needs to be covered with dedicated studies.Aftertheliteraturereviewandconceptclarification, thearticlepresentsquantitativeresearchinvolvingan online questionnaire administered among a sample of transporters in Romania. Through analysisofthedatacollectedfrom405respondents, itwasfoundthatthemostimportantfactorswhenselectinga digital freight forwarder are the existence of both sales and dispatch departments. Furthermore,apart from greening the industry, a digital freight forwarder has several other advantages for allstakeholders and society. The study concludes that the concept has the potential to disrupt the entireindustry through a unique combination of efficiency, transparency, and sustainability.
