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文章基本信息

  • 标题:Effect of Marketing Communication on Sales Performance of Multinational Companies: A Case Study of Proctor and Gamble Company
  • 本地全文:下载
  • 作者:K. Ismail ; J. Hussain ; F.A. Shah
  • 期刊名称:Research Journal of Recent Sciences
  • 电子版ISSN:2277-2502
  • 出版年度:2012
  • 卷号:1
  • 期号:12
  • 页码:44-48
  • 语种:English
  • 出版社:International Science Community Association
  • 摘要:The relationship between marketing communication and sales performance of multinational companies has always attracted the interest of the researchers in different parts of the world. However this relationship in multinational companies has not been addressed properly in global perspective. The aim of this study is to fill this gap by evaluating the relationship of marketing communication and sales performance of Proctor and gamble company (P a Company.
  • 关键词:Marketing communication;advertising;personal selling;public relations;sales promotions
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