摘要：We are living in an age that countriesâ powers are measured by the degree of their utilization of new approaches in news announcing and gathering, not by their ability and number of military tools and forces. In such an age in which each of mess media tries to persuade its audiences as much as possible to attract audiences, while today there is such a condition in the world that selection power of audience has been increased through Information Society and Globalization, thus attracting and persuading the audience in such a competitive conditions very hard and of course important. On the other hand, each media is considered as an organization that its staffsâ performance has a direct effect on the final objective of the organization that is attraction and persuasion of audiences. A group of these staff, who has a determinative role in persuasion of audiences, is news announcers, thus considering job performance of this group, who has a direct relationship with the audience, is very important. Therefore, the aim of this research is replying to this question that what factors are effective on job performance of TV news announcers? In order to answer this question and designing the pattern of the model of effective factors, qualitative approach and designing heuristic methods of Grounded Theory have been used. The required information and data were gathered from 12 subjects through research method of interview, and were analyzed by using qualitative content analysis and MAXQDA software.Theresults of this research, which are offered in the form of a model, show that content-behavioral, structural, and contextual and promotion mix and informing factors are effective on performance of news announcers. In this model, 5 central values, which were explaining the concept of performance of news announcing and characteristics of a news announcer in media, include religious- beliefs foundations; social- behavioral responsibilities; organizational efficiency; learning and continuous improvement and modeling. Also, optical characteristics and job security have been determined as the most important infrastructures of announcing. The criterion (Participatory management) is also considered as an independent variableandengine of verifying optimal performance of news announcers and is effective on job security and successful performance of news announcing.
