摘要：In the contemporary business world today, employee branding has emerged as a new concept within organizations. The purpose behind conducting this study is to develop a common understanding about the 4es on employee branding. In order to conduct this study, a convenience sampling strategy was used for data collection and data was collected from 306 respondents working in the telecommunication sector of Rawalpindi and Islamabad, through a structured questionnaire. Results are drawn using correlation and regression analysis, indicating that employee engagement, empowerment and equity have a positive effect on employee branding except employee education. This study will help human resource managers to consider 4es in order to increase employee branding. Employee branding is a vital aspect of any human resource activity and plays an important role in up lifting the awareness of employees outside an organization and will help produce committed employees.
