摘要：The paper takes potential entrepreneurs’ personal self-esteem and initiative personality and other trait variables, entrepreneurship education and entrepreneurial attitude as predictors of entrepreneurial intention, collects sample data through questionnaire surveys, and uses SPSS and AMOS software to conduct reliability and validity tests and correlations and regression analysis. The results show that: active personality and entrepreneurial education both positively and significantly affect entrepreneurial intention, while self-esteem and entrepreneurial attitude have no significant impact on the formation of entrepreneurial intention. The conclusions of the research indicate that increasing the intention to start a business can start from two aspects: the promotion of personal initiative and the strengthening of entrepreneurship curriculum education. Finally, suggestions are made for promoting the development of entrepreneurship education in universities.
