摘要：This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.
