期刊名称：International Journal of Interactive Multimedia and Artificial Intelligence
印刷版ISSN：1989-1660
出版年度：2019
卷号：5
期号：6
页码：4-5
DOI：10.9781/ijimai.2019.07.005
语种：English
出版社：ImaI-Software
摘要：This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
