摘要：How can the governance of nature areas foster the sustainability of ecosystems? This is discussed with regard to larger threats on ecosystems despite larger global nature areas that reach 19 million kmsup2/sup of land along with larger costs per area unit. Moreover, monetization of nature with payments for ecosystem services is sometimes demanded for justification of the nature areas; however, this does not resolve the threats but faces scientific and ethical scrutiny. An alternative is the governance that incubates sustainable innovations in the nature areas for broad dissemination which generates interests in the sustainability of ecosystems. Opportunities are due to demands for ethical products, ecotourism and images of nature which generate USD 1100 billion in global markets. Sustainable innovations of using reed for insulation walls, furniture panels and upholstery in the EU can generate a few hundred million dollars in addition to present roof thatching, fodder and fuels if good functional qualities of the reed products are developed. Their functionalities can be supported by the inclusive economics, COsub2/sub storage, treatment of water pollution, richer biodiversity, and other ethical qualities. The governance of nature areas can prevent the present deadlock but needs the development of technical and entrepreneurial capabilities.
