摘要：Although China has the worlds largest population of social media users, little is known what drives Chinese users to adopt the countrys leading media platforms, like QQ, WeChat, and Weibo, and what gratifcations are satisfed by using these fastest-growing sites. In light of the literature on the uses and gratifcations theory, the study explored the essential pattern of computer-mediated communication phenomena and interaction behaviors in Mainland China. In this exploratory study, 258 college students from Chinese universities were asked about their uses and gratifcations of these social media sites. The factor analysis reveals fve key dimensions relating to gratifcations obtained from social media are identifed: relationship maintenance, amusement, style, information seeking and sociability. Moreover, a hierarchical OLS regression analysis shows that there is a positive relationship between frequency of social media use and the needs of relationship maintenance and amusement. Furthermore, among the fve socio-psychological values, the social related factor is revealed to be signifcantly and positively linked with spending time on the social media.
关键词：Social media;uses and gratifcations;gratifcations sought;gratifcations obtained;college students;China
