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  • 标题:Effectiveness of Publicity in the Realization of the Sales Turnover of a Company in Situation of Duopoly 'Case of the Primus Beer of Bralima/Kisangani from 2008 to 2010'
  • 本地全文:下载
  • 作者:Assani Ramazani Raymond ; Isetcha Tawiti Désiré
  • 期刊名称:Asian Journal of Economics, Business and Accounting
  • 印刷版ISSN:2456-639X
  • 出版年度:2019
  • 卷号:10
  • 期号:3
  • 页码:1-9
  • DOI:10.9734/ajeba/2019/v10i330110
  • 语种:English
  • 出版社:Sciencedomain International
  • 摘要:Objectives: The present study aimed as objective to determine the factors which contribute to the effectiveness of marketing in terms of communication and to release the incidence of the communications media and except media on the sales turnover.
  • 关键词:Effectiveness;publicity;marketing;sales turnover
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