期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2020
卷号：575
期号：1
DOI：10.1088/1755-1315/575/1/012067
语种：English
出版社：IOP Publishing
摘要：Determining factors of Indonesian green products' buying intention was an objective in this study. This research obtained primary data through a questionnaire-based survey with the target respondents were people who visited a supermarket in a city in Indonesia. A hundred responses were usable from 110 questionnaires distributed during data collection. Results showed that the regression model was well-validated, with an Adjusted R2 of 0.602. Two significant predictor variables of the Indonesian green products' buying intention were identified, i.e. the manufacturer's environment-related commitment, and the manufacturer's green product information.
