期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2020
卷号：421
期号：2
DOI：10.1088/1755-1315/421/2/022054
语种：English
出版社：IOP Publishing
摘要：Development of agricultural production in Russia is seen as an important condition for food and economic security not only in agricultural production territories, but also in the territories where agribusiness is a socially significant industry that provides employment for the population. Agribusiness development requires multifaceted state support for producers, aimed not only at increasing the volume of agricultural production, but also at increasing its competitiveness by improving its quality, as well as creating and promoting regional product brands. The need to ensure effective support for agribusiness based on territorial branding determined the necessity to identify priority areas for food branding. The research conducted by the authors proved the need to carry out factor analysis of consumer perception of quality for food branding.
