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  • 标题:The problem of choosing a consumer segment in the agro-industrial complex
  • 本地全文:下载
  • 作者:O I Antamoshkina ; N V Kamenskaya ; J A Olentsova
  • 期刊名称:IOP Conference Series: Earth and Environmental Science
  • 印刷版ISSN:1755-1307
  • 电子版ISSN:1755-1315
  • 出版年度:2020
  • 卷号:421
  • 期号:2
  • DOI:10.1088/1755-1315/421/2/022056
  • 语种:English
  • 出版社:IOP Publishing
  • 摘要:The problem of forming a products portfolio is directly related to what group of consumers these products are aimed at. In this regard, there is a problem of choosing a clear consumers segment. The article proposes a method of selecting choosing a consumer segment in the agro-industrial complex.
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