期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2020
卷号：473
期号：1
页码：1-6
DOI：10.1088/1755-1315/473/1/012028
语种：English
出版社：IOP Publishing
摘要：This research aimed to test and analyze the influence of product quality and service quality on customer satisfaction by submitting two research hypotheses. The number of respondents in this study was 120 respondents who were consumers of crocodile skin craftsmen in Merauke. This study uses data analysis techniques using SEM AMOS 22.0 for the development of research constructs and also hypothesis testing. From the results of data analysis that has been done, it can be concluded that the constructs formed can be accepted and then the results of the study show that the variable quality of the product and also the quality of service variables have a positive and significant effect on customer satisfaction.
