摘要：AbstractIn this paper, we develop a model for analyzing the motivation of individuals through persuasive ubiquitous technologies called the Ubiquitous Model for Persuasive Behavior Change Systems (UMPSBC). In the proposal of UMPSBC, we changed the Fogg Behavior Model (FBM) by inserting the Hierarchical Model of Intrinsic and Extrinsic Motivation (HMIEM) situational motivation level into FBM’s motivation layer. UMPSBC was applied in a case study focused on energy efficiency in which we evaluated whether intervention in the motivation of individuals causes a change in behavior regarding sustainability and consequently if this change causes u-Learning processes, making the individual behavior more sustainable. The results suggest that there were indications of u-Learning processes, as individuals responded positively to most triggers(tips) and also by the fact that there was a reduction in electricity consumption.
关键词：Keywordsu-LearningPersuasive TechnologySelf-Determination TheoryUbiquitous Model for Persuasive Behavior Change SystemsFogg Behavior ModelMotivationDomotic
