摘要：Objective: to analyze the emergence and types of public policies which promote the development of cultural and creative industries in Jalisco, Mexico, with an impact on the Metropolitan Area of Guadalajara. Methodology: it is descriptive and proposes a typology for the analysis of public policies oriented towards the creative economy and their impacts. Results: there were found 15 government programs in which systemic policies stand out in the economic promotion. Among them are the Creative Digital City project and the supply policies through direct financing. The concentration and specialization in creative and cultural activities in Guadalajara and Zapopan have led to their recognition as creative territories, encouraging public supply-demand policies, and human capital training programs. Limitations: the information is insufficient to assess the impact of public policies in the municipalities. Value: research describes the way in which local public policies promote the development of the creative and cultural economy in the local space. Conclusions: the approach of public policies oriented to the creative economy has a structural and conjuncture background and imposes challenges to the provision and continuity of budgetary resources, entrepreneurial and innovative capacities development, and the creative communities’ consolidation.
