首页    期刊浏览 2024年11月25日 星期一
登录注册

文章基本信息

  • 标题:The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research
  • 本地全文:下载
  • 作者:Nils Engelbrecht ; Tim-Benjamin Lembcke ; Alfred Benedikt Brendel
  • 期刊名称:Sustainability
  • 印刷版ISSN:2071-1050
  • 出版年度:2021
  • 卷号:13
  • 期号:8
  • 页码:4375
  • DOI:10.3390/su13084375
  • 语种:English
  • 出版社:MDPI, Open Access Journal
  • 摘要:It is controversially discussed if and which interventions policymakers should implement to promote healthier, more sustainable, and more ethical food choices. Often, policy measures suffer from a lack of data. This is especially true for the growing field of online grocery shopping. Yet, it not always feasible to test the impact of each possible policy intervention in the field. Here, computer-simulated shopping experiments offer a complementary approach. Recent evidence suggests that they heighten the realism of consumer experiments and collect valid data at a relatively low cost. In this paper, we introduce an open-source toolset that offers multiple avenues to develop and run experiments in the context of online grocery shopping. Hence, it supports researchers and policy makers in evaluating instore-intervention aiming to support more sustainable food choices.
国家哲学社会科学文献中心版权所有