摘要：The paper covers the theoretical and methodological framework for assessment of the crisis management effectiveness and the enterprise bankruptcy probability. At the present stage of the Ukrainian economic development, the main weaknesses in the activities of enterprises include: loss of sales markets, imperfect production and sales policy, lack of working capital, inefficient financial management, significant production costs, which produce signs of crisis processes and determine the feasibility of preventive approach anti-crisis management use. At the same time, the choice of the topic is due to insufficient research of this scientific problem as a whole and its relevance for the economy of Ukraine, especially in the context of the search for external investment resources, cooperation on this basis with the European Union.It was determined that one of the ways to solve the problem of predicting the probability of bankruptcy is the use of insolvency prediction models developed on the basis of the discriminant analysis method – Z-coefficients. The authors systematized the most well-known approaches to predicting the likelihood of bankruptcy of industrial enterprises, illustrated their advantages and disadvantages, the mutual consistency of use.It has been established that additional opportunities for monitoring the effectiveness of anti-crisis measures are created by a system of indicators characterizing the level of effectiveness of the anti-crisis management system. Evaluating the effectiveness of the anti-crisis program only on the basis of an analysis of relative indicators is not enough: during the global financial crisis, sometimes convincing indicators of efficiency are absolute indicators and a projected trend of their change.As part of this study, attention is paid to the analytical levers of the crisis management mechanism, which are aimed at preventive regulation and localization of crisis processes in the enterprise, restoring the effectiveness of production and marketing activities.
