摘要：Small and medium sized businesses with entrepreneur orientation have been developing rapidly creating wealth for the nations and often become large global enterprises. The researches on the entrepreneur intention, entrepreneur education, attitude as well as the factors affecting to them are getting popular. Simultaneously, the study on whether the university is nurturing the entrepreneur intention, attitude or boosts students’ willingness starting their own businesses has been remaining an interesting topic. The current study aimed at researching various factors affecting the entrepreneur intention, attitude of the students, subjective norms, entrepreneur education, and perceived behaviour control using sample survey involving 568 university students. The survey results demonstrated that the personal attitude had an influence on entrepreneur intention and the participants expressed their willingness starting their own businesses having an awareness on prospective challenges and opportunities. The determinants such as subjective norms and perceived behaviour control had both positive impacts on becoming an entrepreneur; however, an entrepreneur education demonstrated a slight impact in entrepreneur intention.
关键词：small and medium sized businesses;entrepreneurial intention;university students;entrepreneur education
