摘要：The main purpose of our research is to examine the role of social media in the marketing strategy of small and medium-sized enterprises. The reason for our choice of topic is that social media is extremely important nowadays, which also influences the marketing strategy of the sector under investigation. For this reason, we examined the relevance of this topic in the Central and Western Transdanubian region. In the first part of our research, we collacted information on social media concepts and their distribution internationally and domestically. As a next step, we focused on presenting the most common social media and the opportunities they offer. Then we provide an insight of the situation of the regions under study, and the author’s hypotheses are formulated, followed by an examination of their relevance.
