摘要：The document shows that corporate reporting is not only a source of information about the current state, results and trends of the company’s development, but also a thing that transfers its image to the external and internal environment. It is determined that the transfer of a charitable image to external recipients of such information about the companies’ activity operating in the social services is especially important. Based on the analysis of 10-K form reports in the 10 largest medical companies in the United States there were revealed information blocks, focusing on which the consumer will pay attention to a particular company, and not a competitor’s company.
