摘要：Corporate volunteering (CV) is a new phenomenon in the activities of Russian companies. Based on the use of diachronic analysis, a comparative study of the transformation of the essence and content of corporate volunteering in the works of foreign and domestic scientists and specialists has been carried out. There has been revealed a shift in emphasis from CV as an element of corporate social responsibility, to CV as an independent business process. Due to the novelty of this phenomenon, as well as the complex of characteristics determined on the basis of the use of synchronous analysis, it has been proved that CV can be defined as one of the forms of social innovation.
