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  • 标题:The impact of globalization on the selected aspects of the regional marketing
  • 本地全文:下载
  • 作者:Renáta Bundzíková ; Denisa Jánošová
  • 期刊名称:SHS Web of Conferences
  • 印刷版ISSN:2416-5182
  • 电子版ISSN:2261-2424
  • 出版年度:2021
  • 卷号:92
  • 页码:1-10
  • DOI:10.1051/shsconf/20219202008
  • 语种:English
  • 出版社:EDP Sciences
  • 摘要:Research background: In today’s globalized world, tourism is considered to be one of the fastest-growing sectors in the field of service. Tourism continuously adapts to various new activities, trends, markets and technologies. Tourism is affected by several factors - mainly globalization trends, consumers and economic gain. Regional development experts consider tourism as one of the tools that can support the quality of the environment and thus protect existing aboriginal cultures. Tourism itself is considered to be a global phenomenon currently being studied by experts from several scientific disciplines. Globalization plays an important role when traveling to world tourism destinations. With globalization coming to the forefront, people began to realize how small the world is. However, high demands on the environment, the constant use of non-renewable resources, the destruction of cultural values of society and other adverse effects of tourism are not signs of sustainability. Various international organizations are trying to solve these issues by creating specific programs aimed at promoting sustainable tourism.Purpose of the article: The main goal of our paper is to identify and analyse indicators of sustainable tourism, specifically in the Trenčín region in Slovakia.Methods: The main goal of the paper is to critically evaluate the results of the analysis and formulate recommendations for implementation in practice in the Trenčín region based on the available data.Findings & Value added: We consider regional development and its connected, sustainable tourism to be an essential topic. It is necessary for regions to become active in their future development, not only economically and socially, but also ecologically.
  • 关键词:globalization;circular economy;regional development;marketing mix;tourism
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