摘要：The demand for new industrialization makes the lack of innovation in Russia a topical issue. Serial entrepreneurs are a promising source of innovation. Basing on empirical data (SPARK database), we considered the hypothesis that mass strategies for establishing a technology business are less effective. The aim of the article is to develop a theoretical and methodological approach to serial technology entrepreneurship as a source of new industrialization. The authors identified 4 dominant strategies used by serial entrepreneurs to set up technology businesses. The necessity of a new term "serial potential" of an entrepreneur is substantiated. The research novelty refers to the development of the methodological approach "The Effect of serial technology entrepreneur", which allows evaluating the performance of serial technology entrepreneurs in setting up technology companies. It has been found that the strategy "From services in technology field to production" is the most advantageous in terms of total efficiency for new industrialization.
