摘要：The purpose of the article is to substantiate the use of modern educational technologies, means and tools of influence to achieve the desired result in any field of education, providing specialists with competitiveness and personnel leadership in the digital era. To analyze the current situation in the education system and develop proposals for their improvement, this article uses the results of many years of research obtained within the framework of the author’s scientific and pedagogical school on the development of the communicative potential of a future specialist and its implementation in future practical professional activities. Particular attention is paid to the study of the effectiveness of interactive technologies aimed on the development of students’ cross-cutting competencies and communication skills, as well as modern teaching trends, such as networking and edutainment, the value of which is allowing specialists to better navigate in a rapidly changing world, in various new directions, modern studying courses and technologies and understand the flows of new information. The authors of the article studied in what directions, with the use of what educational technologies it is necessary to develop skills that will be in demand in the next decades.
