摘要：The article is devoted to the problem of determining the factors of the effectiveness of digitalization of education, which is motivated by the unprecedented rapid transition of educational organizations to e-learning using distance educational technologies not only in Russia but also in most countries of the world. One of these factors is the level of digital socialization of all the participants of the educational process. Digital socialization is considered to be a feature of a new form of socialization of a modern person. The novelty of the research is in the determination of a set of key characteristics of educational media content that forms and develops digital competence, as well as increases the level of digital socialization of all the participants of the educational process. The study identifies the main ideas of an educational media project that has the following characteristics: it is “cognitive” and “congruent” (aimed at forming the information and media competence); it is “conative”, “constructive”, “conformal”, and “comic” (aimed at forming the communication competence); it is “creative” and “constructive” (aimed at forming the technical competence); finally, it is “conformal” (aimed at forming the consumer competence). Distance educational projects, which in practice acquire the identified characteristics, expand the functionality of educational media and their ability to influence children’s educational results.
关键词：digitalization of education;digital socialization;educationalcontent;educational media
