摘要：Travel pattern is changing to seek authenticity, and the emerging of sharing economy provides a significant opportunity for meeting the demand for an authentic tourism experience. Therefore a dire to new tourism product development has increasingly become more pressing. To develop a new authentic tourism product, this study aims to explore the significant characteristics of authentic travel activities to meet the demand of tourists. The qualitative method was employed to interview 30 interviewees from China to investigate what perceive authentic tourism activities do they think, based on their memorable, authentic travel and ideal travel. The result showed the product should be an integration of authenticity, local community and sharing economy. This study is useful for the DMO to how to create city experiences that benefit both residents and visitors.
