期刊名称：International Journal of Commerce and Finance
电子版ISSN：2149-9608
出版年度：2021
卷号：7
期号：1
页码：92-108
语种：English
出版社：Istanbul Commerce University
摘要：In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention.
