标题：Acceptance and Behavior of Social Media Use: Causality Analysis of Media Needs, Media Choice and Intervening Characteristics of Social Media Innovations
期刊名称：South Asian Journal of Social Studies and Economics
印刷版ISSN：2581-821X
出版年度：2021
卷号：10
期号：4
页码：36-58
DOI：10.9734/sajsse/2021/v10i430272
语种：English
出版社：Sciencedomain International
摘要：Social media as one of the implementations of CMC has been widely used by more than half of the world's population in various forms of fulfilling needs and choices in interaction and communication, which is a phenomenon that we can see today. This research aims to see to what extent these needs and choices influence the acceptance and use of social media directly or indirectly through the characteristics of the innovation possessed by these social media.
关键词：Communication;CMC;socia media;UGT;media needs;media choice;innovation;social media activities
