摘要:The expressed regional identity of the local community will also mean greater attachment, and that the value of cultural and natural resources as well as intangible assets, through proper management and investment, have the capability of becoming a major tourist attraction. Heritage reflects the stability, continuity of settlement, the tradition of the cultural landscape and the lifestyle, and is therefore an important part of the traditional identity. Cultural heritage is a resource recognized by tourists, which actually creates a link between identity and the perceptions of residents and tourists. With proper presentation and promotion, spatial identity is one of the most important intangible tourism resources having a very high potential in building unique tourism products. The focus of this paper is the identification of an individual with the spatial identity of a region and investigation of the effects on the sustainable development of tourism, based on a case study of Bjelovar and Čakovec.