摘要：Meat industry is a leading sub-category of food industry with the largest share of generated revenue and salaried employees. In 2012 this sector included a total of 184 companies operating with a different degree of financial success and market share. The aim of the paper is to perform a multi-criteria comparison and rank the largest Croatian meat industry companies. For this purpose we used a multi-criteria decision making method, namely Analytical Hierarchy Process, which synthesized (a) financial results, (b) adjustment to changing market conditions in 2013, and (c) consumers’ assessment of product quality and brands in the overall evaluation of companies concerned. Of the seven largest companies, the meat industry PIK Vrbovec received the highest rating and placed first. Meat industries Braća Pivac and Perutnina Ptuj - PIPO occupied the second and third place, respectively.
关键词：meat industry; business operation; comparison; analytic hierarchy process
