摘要:The article deals with specifics of Internet communications functioning in the information technology era. The emergence and development of Internet communications in human life promote the creation of virtual reality, which significantly changes the forms of relationships between people. Instead of personal meetings and direct communication, people get used to communicating in virtual space. It affects their professional activity, studying, personal life, leisure, etc. The latest forms of Internet communication not only open up to mankind the unique opportunities for a person’s creative self-realization but also make a new socio-cultural reality. Therefore, it is necessary to study the peculiarities of the new forms of Internet communications’ functioning and their impact on social development.