摘要：Issues of negative impact of digital processes on society in general and on people in particular are considered as well as problems of influence of network communications, virtual space, digitalization of education, formation of digital culture on personality. It is argued that in emerging digital society devalued the phenomenon of knowledge in the traditional sense, value and significant in practical terms, is not the possession of knowledge per se, but the ability to buy it, isolate of tremendous information resource, and at a certain time and at scale. There is an analysis and generalization of the transformations generated by the “age of the figure” and affecting humans. The category of “person in his social ipostasis” is chosen for scientific analysis, which allows to better understand the essence of the ongoing transformations, and, most importantly - their social and psychological consequences. The analysis found that the radical transformation of human existence has led to changes both in human psychophysics and in his cognitive, mental, communicative, axiological spheres.
