摘要：Improving the supply chain will have a positive impact on both consumer and producer.Exporting is considered as one of the marketing channels and a key stone in improving the supply chain.This study evaluates the level of competitiveness of date export by using several types of indicators,such as the most important countries exporting dates in the world,dates export market share in selected countries,Revealed Comparative Advantage (RCA),the Trade Entropy Index (TEI) and Constant Market Share (CMS).To apply the methodology Jordan was used as an applicable example.Commercial date's production is considered new in Jordan (since the year 2000),and it grew rapidly,especially after 2015. The results have shown that date export to selected countries was fluctuating during 2001-2012,and then it was increased rapidly during the rest of selected period.The main importing country of date from Jordan was Saudi Arabia,then the free zone,then Kuwait.Jordan has a visible competitive advantage,evaluated by the RCA,but they were located in the tenth position of selected countries.The export entropy values emphasized that there was a considerable change in date export to selected countries from Jordan since it has diverse export patterns during the studied period.All three components of the CMS have showed fluctuations during the studied period,mainly caused by the annual fluctuation in production and import policies of the selected importing countries from Jordan.
关键词：Competitiveness;Constant Market Share;Date Palm;Revealed Comparative Advantage;Trade Entropy Index
