摘要：At present,Chinese cultural and creative products are seriously homogeneous and their contents are superficial,and they waste resources and pollute the environment in pursuit of "executive,distinguished and classy" designs.Based on the concept of green and environmental protection,this research firstly analyzed the value of the present cultural and creative industry and its products,and statistically analyze the main factors that affect the purchasing power and preference of cultural and creative products by questionnaire survey method,and summarized the importance of the influence of the packaging design and the selection of packaging materials of the cultural and creative products.Finally,specific and feasible cultural and creative product design strategies were explained from the perspectives of environmental protection,intensification and sustainable development,thus providing theoretical support for scholars and designers engaged in the study of cultural and creative product design to develop more cultural and creative products with cultural characteristics,design innovation and environmental protection.
