摘要:The British television series Downton Abbey (directed by Julian Fellowes) could be considered a media phenomenon without precedent. Since its release in 2010 and throughout its six seasons, it reached a global audience in over 220 countries. At a time when the father figure is dissolving, fading, or missing in the content of television series, the worldwide success of Downton Abbey features the image of Lord Robert Crawley (Hugh Bonneville), Earl of Grantham, the father of an aristocratic family in England. This article will analyze paternal image from its ontological and historical roots, considering truth, transcendence and goodness, as well as manifestations of paternal virtues. Given the fact that virtue is not easily measured, the analysis will show that a father's identity can be reflected in a series of virtuous actions, as manifestations of core virtues. These virtues are the basis for a quantitative content analysis of the seven episodes of the first season, through the application of a methodological tool for audiovisual analysis.