出版社：Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
摘要：Innovations are one of the most important factors in the competitiveness of the enterprises in modern business conditions. Innovation is defined as the process of creating new (and differentiated) value for customers in the market, which can create a sustainable competition advantage. The goal of innovation is to create more successful future of the company, but this success does not happen by itself, but a purposeful implementation of the innovation process is required - which requires, in the first place, the planning of all phases and sub-processes.
