摘要:The 4th International Conference on Tourism Research (4ICTR) is an activity jointly-organised by the Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM) Sabah Branch and the Sustainable Tourism Research Cluster (STRC) of Universiti Sains Malaysia (Penang) in conjunction with International Mountain Day (11th December 2014). This conference provides a platform for various tourism industry players, academicians, graduates and post-graduate research students in tourism and hospitality industries in presenting and discussing their knowledge on tourism research topics and findings.