摘要：This investigation employed partial least square analysis to scrutinize factors influencing the social perceptions of Malaysian tourists of tourism facilities at an island tourism destination. It focuses on the effect of one particular socio-demographic variable, length of stay, on consumer satisfaction. Data was collected from a major tourism destination at Langkawi, Malaysia. The results indicate that length of stay has an effect on tourists’ social perceptions and contributes to their dissatisfaction with the destination. Tourists who stayed more than 10 days were less satisfaction than those who stayed for less than 10 days. The implications of this finding and recommendations for further study are discussed as well.
