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文章基本信息

  • 标题:Analysis on the Changes in Consumer Behavior and Marketing Countermeasure
  • 本地全文:下载
  • 作者:Haiyu Wang
  • 期刊名称:SHS Web of Conferences
  • 印刷版ISSN:2416-5182
  • 电子版ISSN:2261-2424
  • 出版年度:2015
  • 卷号:17
  • 页码:1-4
  • DOI:10.1051/shsconf/20151701007
  • 语种:English
  • 出版社:EDP Sciences
  • 摘要:Currently, there’s a huge change in the media use habit, demand and route to get the information for the consumers, and the right of consumers to release information is mostly realized, indicating an actual return of consumer sovereignty. In such a background, it is undoubtedly the best choice for the marketing of enterprise brand to focus on the target people, manage the client relation and increase the socialized videos.
  • 关键词:consumer behavior;fragmentation;target people;opinion leader
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