摘要：The influence of Massive Open Online Course (MOOC) on classical university education is investigated. Opportunities and prospects of development of MOOC at classical universities, requirements to development and implementation of qualitative MOOC-projects, conditions and mechanisms of integration of MOOC into professional education are studied. Work is performed on the basis of the analysis of experience of the world MOOС-platforms and the Russian universities. The new vector in development of classical university under the influence of MOOC is considered on the example of National Research Tomsk State University (http://www.lektorium.tv/mooc). Questioning more than 5000 participants of MOOС-projects was carried out, motivators of learning are revealed, and marketing potential of MOOC and possibility of analytical work on an assessment of the contingent, quality of education and efficiency of the applied technologies are analyzed. The quantitative analysis of basic data is made; results of the analysis are described and presented in the graphic form.
关键词：massive open online course;MOOC;e-learning;classical university
