摘要：The problem of the effective management of services promotion in the Far North (Russia) is topical due to the severe weather and climatic conditions and the high price barrier in this industry. The objective of the article is the analysis of consumer market characteristics and the formation of specific recommendations on services promotion for the industries. Statistical methods and methods of analysis, synthesis, decomposition and expert assessments used in the study revealed the features of the consumer market. The article highlights the factors and patterns of communication services market functioning and its development dynamics. Specific recommendations on the actions in competitive market are given to the companies providing communications services.
