摘要：At present, Chinese Chain-management, which is still at the initial stage of development, is in obvious disadvantage in the competition with foreign large-scale chain enterprises. Merger, franchise and some other approaches should be adopted by Chinese chain enterprises in order to broad in scale. Furthermore, more attention should be paid to informatization system, constant optimization and upgrade information system. By choosing good promotion and advertising modes to increase customer’s awareness to chain enterprises brand, we could smoothly implement the chain enterprise brand strategy. Finally, chain enterprise management in China will expand under the context of new market.
