摘要：The sports consumption trend of college students has some instructive significance for higher physical education. Chinese College students' sports consumption has its specific content, motive and levels, it reflects some background factors such as economic, class and culture and different developmental needs for physical development of college students. College physical education should meet the demands of different students in different levels and situations. In the concrete teaching process, college physical education need to strengthen the teaching of richness, targeted, flexibility and education guidance. Measures such as consolidating foundation teaching, increasing the depth of the teaching, exploring the layered teaching and strengthening the guided teaching should be taken to make full use of the utility of sports resources as well as enlarging basic physical education’s coverage.
关键词：college;students' sports consumption;physical education in college
