摘要：The article proposes the solution of the problem of cognitive modeling in the form of a linguistic personality type - a typed language personality whose behavior and whose value orientations significantly influence the linguistic culture as a whole and which are indicators of the ethnic and social identity of the society. A technique for modeling linguistic personality types with illustrative material is proposed. The study of linguistic personality types promotes a better understanding of the features of linguistic consciousness and communicative behavior of representatives of different societies, and, as a result, it allows optimizing the process of intercultural сommunication.
