摘要：The paper is devoted to the management of the production potential of a construction company. The importance of the production potential as one of the most significant elements of the organization resource base is substantiated in the article. Theoretical foundations of the concept of “production potential” and the element structure of the production potential are considered. The management of the production potential is considered from the point of view of the system approach. Taking into account the specifics of the construction sector, the structure of the managing subsystems, such as the target, supporting, managed and managing ones, is represented. The implementation of management decisions in the system of management of the productive potential is to ensure an increase in the management effectiveness of all elements of the production potential, contribute to its further development, and enhance efficiency of a construction company as a whole.
