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  • 标题:Assortment Portfolio Price Positioning of a Transnational Corporation in the Ukrainian Market
  • 本地全文:下载
  • 作者:Serhii Smerichevskyi ; Tetiana Kniazieva ; Svitlana Smerichevska
  • 期刊名称:SHS Web of Conferences
  • 印刷版ISSN:2416-5182
  • 电子版ISSN:2261-2424
  • 出版年度:2019
  • 卷号:67
  • 页码:1-7
  • DOI:10.1051/shsconf/20196706048
  • 语种:English
  • 出版社:EDP Sciences
  • 摘要:The paper deals with the critical stages of the evolution of theoretical approaches to the positioning strategies content. On this basis, the key approaches to the market positioning processes management formulated. The correlation between the concept of creating consumer value and the price positioning strategy proved. The algorithm of the process of forming and implementing the strategy of assortment portfolio price positioning of a transnational corporation on the Ukrainian market proposed.
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