摘要:The article presents the results of studying the psychological characteristics of students in connection with their digital behavior. Authors assume that digital behavior of students can be associated with the features of their self-awareness, self-appraisal and value-semantic sphere. In addition, the importance of individual components in the hierarchy of educational values is studied in connection with personality characteristics. The study involved 102 people - students specializing in the social sciences and humanities. As a result, the authors found that students’ digital behavior in terms of the online presence is associated with their self-awareness, selfappraisal and value-semantic sphere. Students who spend online less than three hours a day will be more active, extroverted and confident in their real life (offline) than those who spend more time online. The importance of individual components in the hierarchy of educational values is associated with the features of self-awareness, self-attitude. Self-appraisal, selfconfidence, sense of independence and high appreciation of one’s individuality are associated with a greater intellectual need, a more active and conscious desire to improve their own competence.